This change is permanent: Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond.
Microsoft is unleashing a new OS (Vista) that will plug into the web via RSS in a very profound way. If you haven't been keeping up on Vista (formerly Longhorn) developments [...]
Archive for the ‘SEO’ Category
Internet Marketing Is Going To The Feeds
Protect Your Site From A Google PageRank Drop
For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 – higher is better. High PR sites or pages receive most of the traffïc for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web.
Ranking high in [...]
How do I determine a return on my pay-per-click investment?
Upright has developed a proprietary tracking software called Insite Metrics� that monitors every visitor coming to your web site as a result of your pay-per-click program and tracks them through your site. Each keyword term will be setup as an individual source, so you can measure not only visits, but actions and conversions as well.
[tags]Advertising [...]
What happens if someone keeps clicking on my listing?
Doogate� have click protection systems that monitor click activity. Comprised of very sophisticated click review software, these systems work to prevent unqualified clicks from being charged to advertisers by using a variety of proprietary techniques to review clicks on a near real-time basis.
[tags] Fraud Click, Fraud Advertising, Adword[/tags]
Comparison of Paid Search Advertising Models
As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling.
To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their significant traffic through many paid advertising methods.
The most [...]
