What happens if someone keeps clicking on my listing?

21 May 2006 at 17:01

doogate

BrandAds, Pay Per Click, SEO

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Doogate� have click protection systems that monitor click activity. Comprised of very sophisticated click review software, these systems work to prevent unqualified clicks from being charged to advertisers by using a variety of proprietary techniques to review clicks on a near real-time basis.

[tags] Fraud Click, Fraud Advertising, Adword[/tags]

Comparison of Paid Search Advertising Models

12 May 2006 at 18:08

doogate

News, SEO, Tutorials, Web Sites

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As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling.

To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their significant traffic through many paid advertising methods.

The most common advertising offer at the search engines is the PPC (Pay-Per-Click) advertising model. There are also other search advertising models such as CPM (Cost Per Thousand Impressions) and Featured Listings.

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In this article, we will look at the advantages and disadvantages of each advertising method.

PPC (Pay-Per-Click) Advertising Model

By far, PPC is currently the most popular advertising model. From the buyer's perspective, it is usually the most expensive type of advertising and the one that generates the most fear of fraud. In fact, many experts suggest that click-fraud might be as high as 20 to 25% of all click-traffic.

Pay-Per-Click is exactly what it sounds like. The advertiser bids on keywords and tells the advertising company that they will pay X number of cents or dollars for every click that they receive to their website through the PPC-provider's website.

Advertisers compete for position within the search results with the highest bidder getting the best advertising spot at the top of the results. The second highest bidder gets the #2 spot, etc.

Generally, Pay-Per-Click providers serve three listings on the first page of search results. Only when there is strong competition for a particular keyword term and a number of advertisers vying for placement, will the PPC-provider show results with more than three advertisers.

If you bid the minimum five cents per click (the standard for most PPC systems), then it is possible that you might not see your listing on page one or page two of the search results. Let's face it; PPC providers are interested in making the most money they can from the traffic they send to people. So, if one advertiser is paying a dollar per click and you are only bidding five cents a click, who do you think will receive the best placement? Yep, the one-dollar per click advertiser will get the most attention and the best placement, even if it requires pushing your placement back to page three of the search results.

Use Geographic Targeting to Connect to Your Audience!

The top two PPC-providers are:

adwords.google.com
www.content.overture.com/d/ – Owned by Yahoo! Other not-so-well-known providers of PPC traffic, in alphabetical order, include:

www.411web.com
www.7search.com
www.abcsearch.com
www.adbrite.com
www.ask.com
www.brainfox.com
www.doogate.com
www.enhance.com
www.kanoodle.com
search.looksmart.com
www.lycos.com
www.miva.com – Formerly FindWhat.com
www.search123.com
www.searchfeed.com
turbo10.com

The biggest advantage to these systems is that they serve large pools of consumers on-line, and they let you target specific search keywords.

The disadvantages are numerous. Those most often cited include: the high cost of bids for certain keywords, poor conversion rates on purchased clicks, and click fraud (generally regarded as people clicking your link just so they can get paid for it).

Personally, I have paid as high as a dollar per-click for a service that sells for $35, and $20 in volume. I have spoken to others who operate for-profit websites and have paid as much as $2.50 per click on an average keyword. In some really competitive markets, people pay as much as $30 per click.

How to Get Number 1 Rankings on Google and Yahoo!

If you use the Web-Professor bid tool to check keywords at Overture and you type in the keyword "mesothelioma", you'll find 30 bidders vying for that term and a maximum bid of $29.88 per click! If the maximum bidder converts traffic to sales at the national average of 3%, then he or she is paying an average of $900 to get one client! Insane, but true.

CPM (Cost Per Thousand Impressions) Advertising Model

CPM advertising is most often associated with banner advertising, but can now be purchased for text ads as well. This type of advertising is available from many sources, including:

adwords.google.com
www.realtechnetwork.com
www.joetec.net

CPM advertising can be cheaper than PPC, but it fails to address the effectiveness of your advertising copy. Before undertaking a large CPM campaign, you need to be confident your advertising copy will deliver results.

As with any other type of advertising, you need to track click-through and conversion rates to determine the advertising copy that is most effective for your business.

You also need to have a solid understanding of how many impressions it will take to generate a visitor, and how many visitors you will need to generate one sale. And, on the backside, you will need to know what the average earnings from your sales will be. With these stats in hand, you'll know how much you can afford to pay for CPM advertising or any other type of advertising.

Using Google Adwords, you can buy CPM advertising for as little as $2 per thousand impressions. The one time I went that route, thinking my advertising might be cheaper, I ended up dropping $180 in three days with only one sale to show for my investment — utilizing the exact same ad that generated a 4% click-through rate (CTR) in Google's PPC advertising system.

The major appeal of CPM advertising is its perceived low-cost, with rates ranging between $2 – $3 per thousand impressions.

The major disadvantage to this type of advertising is that you need a good handle on how well your advertising is performing. Your advertising copy can make or break you. Additionally, you need to keep an eye on your advertising budget. From first hand experience, I can tell you that although CPM advertising can appear inexpensive, it can in short order surpass the costs of PPC advertising.

Featured Listing Advertising Model

Featured listings differ from the other two advertising models in that you do not pay for "ad clicks" or "ad impressions". With featured listings, your advertisement appears in the purchased location for 30 days, 90 days, or one year.

Featured listings can be bought on individual websites and even on networks of websites. Below are a few examples of advertising networks that offer featured listings:

Geek Files

Geek Files offers various Featured Listing placement options with ad rates ranging from $19 to $179 per month. You get two months free if you buy advertising for a full year.

Aardvark Travel

Aardvark Travel is a travel search engine. Featured listings appear in a colored box between the top five listings and the bottom five listings in the travel-related search results. There is a $50 setup fee for each Featured Listing and a $10 per month recurring charge for as long as you keep your listing active. Aardvark claims featured listings generate 40 times more clicks than any other listings on their pages.

The Independent Search Engine & Directory Network

The ISEDN offers a program (powered by ExactSeek.com) that allows you to purchase Top Ten exposure for your website(s) across their network of 200 plus member websites.

The network is comprised of specialized search engines, search directories, and article directories. Featured Listing placements for specific keywords are displayed across the entire ISEDN system.

The cost of a keyword term (the word or phrase associated with the listing) is $12 for three months or $36 for 12 months. The price drops for each additional 5 listings you purchase. If you are buying in volume, discounts can be significant. For example, the cost for 16 to 100 listings is $6 per listing for 3 months and $18 per listing for 12 months.

The main drawback to the ISEDN program is that the network, although large, does not yet have the traffic volume of the major engines.

The major benefit, of course, is that you can buy a lot more bang for your advertising dollars. Additionally, you can see your ads appearing on pages in a position that will attract more attention and click-through traffic to your website.Which Advertising Model Is Right For You?
It really depends on your business model. More so, it depends on your absolute click-through averages and your website conversion rates.

Your advertising needs to cost you no more than what it earns for you. Ideally, your advertising will cost less than it earns for you.

Some businesses trade on the lifetime value of customers and are willing to pay more to get customers than what they earn on their first sale, but not all of us can afford to build a customer base in the same way that Amazon built theirs.

If your advertising budget is small, your goal should be to make every advertising dollar count. Grow your business to the point where you might be able to afford some of the more expensive advertising solutions. But then, if the lower-cost solutions generate sales for you, why would you want to pay more?
By Bill Platt (c) 2006 the Phantom Writers
[tags]SEO, Pay Per Click, Advertising Modal, Comparison[/tags]

New Keyword Optimization Rules

01 May 2006 at 14:29

doogate

Keywords, Meta Tags, SEO, Tutorials

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Maintaining and marketing a website can be a difficult task especially for those who are inexperienced or who have very little experience. SEO rules are constantly changing and even then, many SEO professionals disagree on the actual specifics required to optimize a website. This is in no small part due to the search engines themselves.

Major search engines like Google are constantly striving to ensure that sites at the top of their result pages offer invaluable information or service to their visitors. However, webmasters who are looking to make quick money while offering very little quality content are always finding new ways to beat the search engines at their own game. For this reason, search engines regularly change the methods they use to determine relevancy and importance of your site.

Evolving Search Engines

The first step you should take is to ensure that your website will do an effective job of turning visitors into money. The content needs to be optimized so that both search engine visitors and human visitors both deem it to be a useful website. Once upon a time, effective optimization entailed cramming content with as many keywords as possible and while this once generated good search engine results it invariably put visitors off. It is also now frowned upon and penalized as being spam by all of the major search engines.

The Evolution And Improvement Of Algorithms

Search engines use specific algorithms to determine the relevance of your website. The calculations from these algorithms determine where on the search engine result pages your website will appear. In order to keep the unscrupulous webmasters guessing and ensuring that results are always up to date, major search engines regularly update their algorithms.

Recent Advances

The result of some of the most recent changes has seen the impetus move away from optimizing websites for search engines and instead the algorithms are now geared to promote websites that give true value to visitors. They’re not only changing, they are evolving into more intelligent and accurate algorithms. While the use of keywords based around the relevant topic is still important, it is also important to ensure that visitors are your main priority.

Keyword Optimization

Keyword optimization is now more heavily guarded. Those who include keywords too often will have their sites labeled as spam, whereas not enough instances of the appropriate keyword means you won’t receive the desired results. However, the algorithms have become particularly smart and as well as the keywords you want to target you should include other relevant keywords. Including inflexions of keywords is one excellent way to ensure that your site is deemed to be relevant. Inflexions are slight changes to your keyword. For example, inflexions of the keyword “advertising” include advertise, advertised, advertisement, etc…Keyword Inclusion

Weight is also given to keywords that are included in certain sections of a page. These sections include the title tag, meta tags (only relevant to smaller search engines now), header tags, image alt tags and formatting tags (e.g. keywords in bold or italicized) of your text. With image alt tags and hyperlink title tags it is important that you don\’t simply fill these with keywords because this will be ignored at best, and penalized at worst.

Natural Content Writing

One of the most effective ways to ensure that your site is keyword optimized properly is to write the content naturally first. Once you have done this, go through and ensure that any relevant keywords are included throughout the text. Only place them where they would appear naturally and remove them from anywhere where they appear awkward. Once you\’ve written the content you should also check the remaining factors to ensure everything is ok.

SEO Keyword Checklist

Below is a keyword checklist to ensure that you have fully optimized your web pages to the current, generally accepted search engine algorithm rules.

URL: Get your primary keyword as close to the beginning of the URL as possible.

Title Tag: The title should be between 10 and 50 characters and include one or more keywords while still being descriptive.

Description Meta Tag: The description meta tag should be insightful and useful but it should also contain one or two of your more important keywords.

Keyword Meta Tag: It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don\’t appear in the body of your text.

Keyword Density: Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 15% to 20% is the maximum you should aim for and anything less than 5% is unlikely to yield good results.Density for a single keyword should be between 1% and 7%. 1% seems too low, and 7% a little too high. Wherever possible aim for approx 5% with the primary keyword and 3% with secondary and subsequent keywords.
Keyword Inclusion

Weight is also given to keywords that are included in certain sections of a page. These sections include the title tag, meta tags (only relevant to smaller search engines now), header tags, image alt tags and formatting tags (e.g. keywords in bold or italicized) of your text. With image alt tags and hyperlink title tags it is important that you don’t simply fill these with keywords because this will be ignored at best, and penalized at worst.

Natural Content Writing

One of the most effective ways to ensure that your site is keyword optimized properly is to write the content naturally first. Once you have done this, go through and ensure that any relevant keywords are included throughout the text. Only place them where they would appear naturally and remove them from anywhere where they appear awkward. Once you’ve written the content you should also check the remaining factors to ensure everything is ok.

SEO Keyword Checklist

Below is a keyword checklist to ensure that you have fully optimized your web pages to the current, generally accepted search engine algorithm rules.

URL: Get your primary keyword as close to the beginning of the URL as possible.

Title Tag: The title should be between 10 and 50 characters and include one or more keywords while still being descriptive.

Description Meta Tag: The description meta tag should be insightful and useful but it should also contain one or two of your more important keywords.

Keyword Meta Tag: It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don’t appear in the body of your text.

Keyword Density: Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 15% to 20% is the maximum you should aim for and anything less than 5% is unlikely to yield good results.Density for a single keyword should be between 1% and 7%. 1% seems too low, and 7% a little too high. Wherever possible aim for approx 5% with the primary keyword and 3% with secondary and subsequent keywords.

Header Tags: (e.g. H1 and H2 tags) More weight is given to keywords that appear within H1 tags, then H2 tags and so on.Text Formatting Fonts: (e.g. strong, bold and underline) This may not offer much weight in algorithms, but generally if you bold the first instance of your keywords and the last instance of your primary keyword you should see some positive results.

Beginning Of Text: The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph.

Key-Phrases As Whole Phrases: If you are targeting Internet Marketing as a key phrase then do not split the words up if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.

Alt Text: Include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.

About the Author:WebWiseWords is a freelance copywriting service offering any style of writing on any topic. With a range of services geared primarily towards new media and online content, WebWiseWords is the copyrighter for your business. Matt Jackson, founder of WebWiseWords, is a professional copywriter offering a professional service. Whether your business or your website needs a website content copyrwriter, an SEO copywriter, a press release copywriter or a copywriter for any other purpose WebWiseWords can craft the words you want.Click here to discontinue mailings
Text Formatting Fonts: (e.g. strong, bold and underline) This may not offer much weight in algorithms, but generally if you bold the first instance of your keywords and the last instance of your primary keyword you should see some positive results.
Beginning Of Text: The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph.
Key-Phrases As Whole Phrases: If you are targeting Internet Marketing as a key phrase then do not split the words up if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.
Alt Text: Include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.

About the Author: WebWiseWords is a freelance copywriting service offering any style of writing on any topic. With a range of services geared primarily towards new media and online content, WebWiseWords is the copyrighter for your business. Matt Jackson, founder of WebWiseWords, is a professional copywriter offering a professional service. Whether your business or your website needs a website content copyrwriter, an SEO copywriter, a press release copywriter or a copywriter for any other purpose WebWiseWords can craft the words you want.

[tags]Keyword Rules, SEO, Keyword Phrase, Meta Tags[/tags]

Get your free advertising

16 Apr 2006 at 11:50

doogate

Pay Per Click, SEO, Tutorials

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Join the Doogate.com performance based search engine and drive targeted traffic to your website. Doogate.com offers advertisers a wide variety of self-management tools and real-time reports, which help monitor the success of each individual campaign from every angle. See here to learn more about programme.

Free Trial Account worth USD5.00. No Deposit Required! No credit card!
How to register your account and place your ads free?
Click here to signup and accept the terms. Valid your email address and login your account to start your advertising.

How to add your advertising?
Login your account. Click tab Listings and Ads and Create Ads. Fill in your ads title and description, keywords and bid.

Keyword Suggest
Keyword is a specific word or phrase of words (called a keyword phrase) that a user on the Internet might type into a search engine looking for your product or service. Obviously, you want to be found by users looking for your product or service so you need to know and target specifically which keywords or keyword phrases they use. You may the tool provided in your control panel.

You must bid at least US $0.05 cent for each keyword you list. Traffic to your site from Doogate.com may depend on many factors. For example, the more targeted your keywords are, the higher the quality of traffic to you website. Which means a higher sales rate for whatever you may be selling. We provide a tool in the control panel that allows you to research keyword popularity so you can choose your listings/ads with increased accuracy.

Related Post
www.doogate.com/about/brandad/
classified.evled.com
[tags]Contextual Ads, Free Advertising, SEO[/tags]

Doogate.com high CPU usage

15 Apr 2006 at 06:55

doogate

News, Web Sites

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Doogate.com was suspended due to high CPU usage because the hosting provider allowed maximum is 3%. Doogate.com will back as soon as possible. Sorry for any inconvenience.

[tags]CPU Usage, Hosting Provider, Dedicated Server[/tags]

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